Unless you have a dedicated analyst, the volume of data produced by enterprise web analytic platforms can be overwhelming. It can leave you with far more questions than answers. I have more than a decade of experience in web analytics and together we’ll determine directions and opportunities in your data. This is especially valuable for clients with specific needs but not enough staff to support their projects. My areas of web analytics expertise include:

  • Marketing channel attribution theory
  • Customer segmentation
  • Conversion analysis
  • Page level / SKU reporting
  • AB Testing analysis
  • Category analysis
  • Marketing channel performance
  • Content analytics
  • Tag management
  • Custom reports
  • Dashboard creation

Web analytics data is useful for:

  • Building forecasts
  • Measuring outcomes from past initiatives
  • Prioritizing projects on product roadmaps
  • Accelerating conversions (sales)
  • Optimizing marketing budgets
  • Answering questions that are unique to your business

Having a web analytics consultant with a blend of online marketing and enterprise platform experience may produce significant returns on your investment. I can be an extension of your existing team and work with your existing web analytics manager or director, either for specific projects or as part of an as-needed basis. Contact me today and we’ll discuss all of your opportunities in detail.

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Hi I’m Craig. I’m a digital marketing & design consultant with over 15+ years of industry experience. I’ve worked with small startups and large enterprises including Disney. I’m located in Seattle and am available for clients of all sizes.