Not too long ago search engines and smart phones replaced business phone books, but more than a few entrepreneurs overlooked important opportunities for online audience exposure. If you’re a small business catering to locals in your community, you need to be found at or near the top of search engine result pages (SERPs). That means investing in and maintaining a top ranking within local search engine results—preferably in a cost effective manner. There are literally dozens of factors that will influence local SEO results and where your business ranks according to position. Depending on the nature of your business, a first-page ranking with your address and phone number could generate substantial lead volume without the high costs associated with direct mail campaigns or telephone book ads. I’ve created SEO for businesses since 2001 and I can show you how to land your listings on the first pages of Google and Bing!
I offer a monthly pay-for-performance local SEO package and my clients only pay for guaranteed results. This helps maintain costs, but keep in mind that some competitive business categories are challenging. More work is often required to create a top-ranked website in some natural search results than others. Depending on your industry, my packages usually cost a few hundred dollars per month plus a small one-time setup fee that varies according to the level of online competition in your industry.
If you own a business with a physical location—a store, restaurant, bakery or entertainment venue—you probably already know the importance of local social media channels. Don’t let a few disgruntled customers—or spiteful competitors—drive the content about your business on Foursquare, Yelp, Google Places and other popular social media applications. It’s essential for smart business owners to maintain and monitor their online presences with positive, helpful and tactful consumer interactions. You can enhance your customers’ experiences by maintaining an active presence whenever potential consumers seek out answers or information regarding your business. Because search engines often focus on popular business directories like Yelp, it’s important to optimize and maintain your website according to changing user trends and preferences.
By helping you define your online needs, we can focus your resources on a cost-effective plan for local SEO. I’m more than happy to be your local SEO consultant and help you with all of your optimization and social media strategies.