Digital banner advertising and remarketing strategies are great for enticing consumers back to your site AFTER they experience your content. Remarketing is a web strategy that allows you to place advertisements for people who previously viewed content on your website. By showing potential customers ads for items relevant to their interests, you build repeat transactions and improve your conversion rates (sales) when your visitors engage on websites like Facebook, ESPN, high-traffic blogs and other popular online destinations. I have experience working with some of the largest ad networks and I maintain key relationships in this dynamic industry. As a result I can secure advertising inventory for you direct from sources at fair prices. I can also suggest spending strategies, manage the creative build processes, run A/B tests and execute campaigns that benefit your online marketing program.
If you are experienced with display advertising but require refinements to your program, I can help you. I’ll examine your existing ads, campaigns, promotional calendars and analytics to help you streamline processes. Delayed results in display advertising are not uncommon, so an extra set of eyes on analytics can help you accurately anticipate your return on investment. I am completely comfortable acting as an extension of your existing team or working directly with your display manager or director.
Feel free to contact me today with all of your display advertising requirements.