I have extensive experience with a variety of content management systems and can help set up a platform for your new or existing business. While there are many feature-rich solutions in the marketplace, finding the solution that meets your needs is challenging. I simplify the process with recommendations based on your needs, resources and the complexity of your product categories. After we establish a plan, I perform all the necessary work associated with building an ecommerce store. This includes defining and classifying the product categories, optimizing URL structures for SEO, creating the site layout and design, building the checkout system, integrating vendors, initiating merchandising and more. Feel free to consider me your personal ecommerce manager who can oversee your ecommerce business and drive immediate results.
Once your site is running we can deploy sophisticated online marketing strategies, beginning with the integration of a web analytics platform that allows for proper marketing channel attribution and conversion (sales) tracking. Then we can evaluate marketing channels and determine which ones make sense for your business. We’ll explore search engine marketing (SEM), search engine optimization (SEO), display advertising, email marketing, affiliates, social media and more.
While most ecommerce consultants remain specialized with limited skill sets, I offer a blend of online marketing experience with an extensive variety of clients and more than 10 years of ecommerce experience. Depending on what works best for you and your organization, I can be an extension of an existing team or work directly with your existing ecommerce manager or director.